We spend a lot of our time telling everyone how to “do” social media. Use hashtags – but not too many. Reply to commenters. Choose a tone of voice and be consistent etc etc etc. Often we include examples of people who get it so, so wrong. But who’s getting it right?
Thanks to The Social Penguin Blog, I had a chance to review Born to Blog by Mark W Schaefer and Stanford A Smith.
The book takes the reader on a journey of discovery, starting with the question: were you born to blog? Spoiler alert – you were. Apparently we all fit into five blogging specialities: storytelling, dreaming, persuading teaching or curating. We’re taken through each skill, shown examples and told stories. With three years of research behind the book, including 500 blogs and interviews with over 150 bloggers, I know I can trust this book. Then a sentence like this kind of makes me doubt that:
“A person who cannot dream will die”
Whoa! That seems a bit tough to back up – how many people have died from ‘an inability to dream’?